
Why I Revisited My Business Plan (18 Months In)
When I first launched Smallsky Creative, I had a decent idea of what I wanted to do, how I wanted to work, and who I wanted to work with.
Fast forward 18 months. and learned a huge amount—not just about websites, but about myself, the kind of work I enjoy, and the kind of business I want to run.

It’s all about the sizzle.
When you’re writing for your website, it’s easy to list what you do. But what really matters to your audience is how it helps them.